What We Did

• Concept development and market adaptation
• Scriptwriting and storytelling
• Directing and on-location filming
• Lifestyle and product-focused shooting
• Full post-production workflow
• Editing, color grading, and sound design

Solution

We built the narrative around universal household moments that resonate strongly with local culture — coming home, family routines, and everyday comfort. By combining warm visuals, natural pacing, and relatable situations, we positioned Hansa as a trusted brand that blends European quality with the realities of everyday life in Central Asia.

The Result

A cohesive series of commercials that successfully localized a European brand for a new market. The videos communicate Hansa’s philosophy of comfort, functionality, and thoughtful design, strengthening brand recognition and emotional connection with the Kazakh audience.