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This project connects Bacardi’s global brand identity with local culture, nature, and modern corporate life. The film moves from traditional environments to contemporary business settings, then transitions into a journey through Kazakhstan’s iconic landscapes — ultimately reinforcing Bacardi’s values of heritage, exploration, and connection.
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We built a narrative that bridges tradition and modernity, using contrast between environments to reflect Bacardi’s brand philosophy. Cultural imagery, corporate collaboration, and powerful natural landscapes were woven into a seamless visual journey, supported by custom sound design to enhance emotional impact.
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A cinematic corporate film that reinforces Bacardi’s global identity while creating a strong emotional connection through culture and place. The final piece positions the brand as timeless, exploratory, and deeply rooted in both heritage and forward-thinking values.
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